What is certain is that the design bar has been raised and
DESIGN-ORIENTED businesses ARE WINNING.
ADAM SWANN | FORBES 2012
Innovating means moving beyond best practices.
DESIGNING YOUR WINNING STATE
Design Thinking at IdeaTwentyOne
In recent years, thought leaders in design and business have pioneered a new means of driving innovation: design thinking. Through design thinking, these leaders question fundamental aspects of their businesses, products, and processes. They do not seek mere improvements in efficiencies, or marginally higher returns on investment. What they are seeking are means to create genuine competitive advantage within their market segments.
At its core, design thinking combines analytical thinking with intuitive thinking. The objective is the creation of new, valid models for business. Design thinking bridges the gap between known data and preferred outcomes—the winning states that deliver sustained competitive advantage.
IdeaTwentyOne utilizes design thinking to create a common language for innovation between creative, strategy and technology teams. This identifies opportunities, frames challenges, and leads to successful outcomes.
Modern brands must align expressed values with customer experiences
DEFINING BRAND MEANS DEFINING WHAT MATTERS
Building brands with purpose
Brand strategy creates vital frameworks that differentiate products, services, experiences and organizations. It is a crucial aspect of any business that aspires to compete independent of pricing pressures.
More importantly, brand has tangible value to customers. A strong brand is shorthand for trust. Customers generally make value judgements around brand based on emotional meaning, rather than logic and reason. To connect with customers, brands must engage at an emotional level.
IdeaTwentyOne delivers concise strategic frameworks, brand pillars, and message platforms that align internal priorities with customer values, and allow brands to embody these priorities in action. This creates a community of advocates in the customer base.
21st century brands must deliver experiences that delight, inform, and inspire.
OPPORTUNITY AT EVERY TOUCHPOINT
Create meaning. Drive engagement.
IdeaTwentyOne creates integrated systems for branded content across an array of touchpoints. Design for digital, design for experience and design for marketing involves not only the elements of style, but the elements of strategy. IdeaTwentyOne executes creative within strategic frameworks and objectives. Visual design and creative copywriting become the implementation of these thoughtful strategic decisions.
Traditional design and marketing touchpoints such as brand identity systems, advertising, print media, interactive and digital media comprise the core of idea21 design and content services. Additionally, IdeaTwentyOne extends the application of design and design thinking when developing ideas for events, experiences and journeys.