Brewing up a craft beer brand as unique as its hometown.

With a market crowded by new entrants and established players, creating a brand for Lake Austin Ales required a different focus.

The brand exemplifies the best of the Austin lifestyle and its mix of outdoor and water recreation, lively food and beverage scene, and adventurous culture. The beers promise big, juicy flavors that are easy to drink. All made possible by a team of veteran, local craftsmen that signify the independent spirit that has made Austin a perpetual resident of numerous 10-best lists.


Project Roles


Brand Strategy

Message Platforms

Online Content Development


A Craft Beer Brand made to be Social


One point of emphasis to build the brand was a singular focus on Instagram as an ideal channel to connect the beers with the audience in almost real-time. Within 90 days of launch, the @lakeaustinales Instagram account added more than 2,500 followers.


In a Store near you…

The brand is available throughout the Austin to San Antonio Corridor in Central Texas. Not only is it frequently featured on tap at some of Austin’s most iconic bars and restaurants, it is also available at numerous area HEB Grocery stores and Whole Foods Market stores. Over 150 locations in all…and counting.